SEO(Search Engine Optimization) Increase Traffic At Your BLOG site or Page

SEO(Search Engine Optimization) Increase Traffic At Your BLOG site or Page

 

Increase Search EngineTraffic To Your Website!

 

Traffic, Traffic, Traffic...

 

There are only two things you need to make your entry onto the web succeed.

 

Traffic, traffic, and traffic.

 

Well, actually that's three things. But it is so true.

 

We all know the old saying, offline. The three important elements for making any offline small business succeed is location, location, location.

 

On the web, there is no location; there is just space. Cyberspace to be exact.

 

And, there is nothing more lonely for a person selling her services than sitting by an open door and waiting for clients to show up.

 

Now, I'm not here to tell you that online marketing is any easier.

 

It's not.

 

There is still a lot of work to do. A person in the service the industry has to expose herself more than say, someone who sells books at Half.com. She has to write just as many articles (but her audience is much, much bigger thanks to the proliferation of websites that will post her words of wisdom.)

 

Also, a coach, counselor, web designer, graphic artist, or any other person providing a service on the web still has to keep up the networking by visiting chats and forums, and message boards. (Thank goodness, Due to this facility no  longer need to go far and attend events!)

 

And, of course, there are always ways to spend your money on paid advertisements on the web.

 

But, there is something on the web that I never had offline.

 

Remember when I said I always wished there was a way to get traffic to show up at my door. I should have said, automatically (er...make that "digitally", nowadays), show up at my door. You know, something that would take my little placard on my door, that said, "Honor Hart, MA, Counselor and Coach", and magnetize it to bring in what we call in cyberland, "targeted traffic."

 

Now, of course, you must know by now that I am referring to the search engines. Those little digital pseudo-salesmen will put my signpost (i.e. my website) out in the faces of millions of web surfers if I can only learn and accomplish the new marketing job of getting a good placement in Google!

 

You know the saying, "Watch out for what you wish for?"

 

I've been on the web for three years now (having given up the chore of driving to town to maintain an offline practice) and in that time, I've studied and dabbled in the digital marketing game of search engine optimization.

 

It is one of the fastest-changing, frustrating, and downright crazy-making forms of marketing I have ever entered into.

 

Plus, it has now become a very expensive form of marketing because the little person, such as myself, cannot really keep up with all the changes and compete very well with the big players that have now come onto the web to buy up high rankings in the search engines.

 

If you were to hire a search engine optimization (SEO) service to drive that targeted traffic to your door, you could easily spend $1200 to $3,000 a year on just that part of your online service business. And, you may not get the results you paid for either, since the SEO field has spawned a rash of unreliable and unethical services willing to take the money of uninformed and uneducated small business owners and service sellers coming onto the web in droves.

 

Okay, so now I've turned you off completely from ever believing that you can get the targeted traffic that you absolutely and unequivocally need to grow a successful and thriving online service business.

 

But, there is hope. In my three years on the net, I have managed to watch, learn and become pretty savvy in knowing whom to trust and how to gauge the performance of any company, business, or person that offers knowledge or services in search engine placement and optimization.

 

The first such person that I would like to recommend to you for information and learning more about the search engines and what it takes to get high placement and how to make sure the traffic you are bringing in is targeted and ready to buy your service, is Jill Whalen, the SEO expert and author of,  "The Nitty-gritty of Writing for the Search Engines".

 

Jill's excellent and informative set of tutorials will educate you on the importance of putting the right kind of content on your websites. Content that will feed the search engines and, still, talk to your prospective clients. Jill shows you how to develop a unique skill that every webmaster/mistress must learn in order to convert traffic to dollars.

 

Here's another tutorial for you (and this one's free!)

 

The Service Sellers Masters Course is a downloadable tutorial in ebook form that you can get quite easily. It's geared more specifically to those of you reading this who are ready to get on the web with your service and need to know how to attract web clients and how to get them to pay for your services in this new digital medium. It's a step-by-step tutorial that I highly recommend. You can download it right now for free here (readable by both Macs & PC users):  Download the Service Sellers Masters Course e-book

 

Now, comes the big "BUT!"

 

But, if you think it is all too much for you to learn and you would rather hire someone or some company to get you set up on a website that has more than a passing chance to get found by the SE's, then, now it's time to steer you to a company called SiteSell. These individuals have been in business on the net since the late 90's, selling information and tools that will not only help you with the difficult task of getting a good placement in the search engines but, also, build you a website that successfully sells your service to the targeted traffic showing up at your cyber door.

 

It's the perfect solution for service sellers.

 

In fact, I believe in them so much that I not only endorse their products but I have switched my service career from counseling and life coaching to building websites with their miraculous tool called, SiteBuildIt.  SiteBuildIt is a packaged a website builder that builds search engine friendly web pages and automatically (I love that word!) submit your site to the search engines the right way (which means the way to get good traffic).

 

SiteBuildIt is made for the do-it-yourselfer, really, but I'm around to help those who don't have the time or energy to spend on the technical side of setting up a business on the web.

 

Not only do I perform the hands-on service of building web pages that are focused on getting good placement in the search engines, but I also get to coach other service sellers such as coaches, counselors, and educators on how to build the best websites that will bring them a profit on the net while they spend their energies on building their online practice.

 

This fits for me. I get to counsel people as I love to do and I get to provide them with a tool that I know will save them time and money and aggravation. I will even perform the tasks of building their websites, so now, I provide a dual service that keeps me very busy with that all-so-important targeted traffic...and, I no longer have to drive 3 hours a day to sell my services and do the job !